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Top 5 Local Ad Stats of the Week: Location
This week we focus on the foundation for all local searches: location. From a consumer’s willingness to share his or her current location with companies to searching on a map, location is the...
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Top 5 Local Ad Stats of the Week: Online Video
This week we focus on the growing online video advertising space and its impact on consumers. As more and more consumers shift from watching live TV to streaming online video, there is a tremendous...
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Top 5 Local Ad Stats of the Week: Ratings and Reviews
Following the recent announcement of a partnership with Yahoo, Yelp, the popular ratings and review site, has partnered with local search provider, YP. There is no denying that ratings and reviews are...
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Top 5 Local Ad Stats of the Week: Social Media
Given the limited advertising budgets of SMBs, the reason more and more of them are starting to use social media as a marketing tool is the potential reach these platforms allow without the need to...
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Top 5 Local Ad Stats of the Week: Ecommerce
According to a study conducted by UPS, 70% of online shoppers prefer to shop their favorite retailer online. The growing popularity of online shopping has completely transformed local retail and just...
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Top 5 Local Ad Stats of the Week: Reputation Management
A few weeks ago we shared stats that highlighted the importance of ratings and reviews for local search as well as the impact ratings and reviews have on consumers. Along those same lines, today’s...
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LSA|14: comScore’s Gian Fulgoni Highlights Drastic Changes in Ways Consumers...
Gian Fulgoni, executive chairman and co-founder, comScore, kicked off the final day of our 2014 LSA annual conference with a data-filled presentation on the fast-changing consumer path to purchase and...
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Top 5 Local Ad Stats of the Week: SMBs
A recent infographic from Docstoc notes that there are 28 million small businesses in the U.S. While the ad spending power of SMBs pales in comparison to national brands, marketers see a tremendous...
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Top 5 Local Ad Stats of the Week: Native Advertising
With programmatic ad buying increasingly pulling ad dollars from other media – and now projected to overtake search advertising revenues by 2016 – publishers have been singing the praise of native...
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SoMoConf Speaker Spotlight: Luke Edson, VP of National Markets, YP
Today’s Social + Mobile: Show Me the Money! speaker spotlight features Luke Edson, VP of National Markets at YP. Luke drives the development and sales of innovative solutions across YP’s multiple media...
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